• Our 2019 Day of the Dead celebration in San Antonio went above and beyond a typical festival—it became an immersive cultural experience filled with a series of unique events. We kicked off with a themed marathon, inviting runners of all ages to join in honoring the tradition while racing through the vibrant, decorated streets. This energy carried over into our Coco movie nights, where families gathered under the stars to enjoy the beloved film that beautifully captures the spirit of Día de los Muertos.
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• Brand activations brought new dimensions to the festivities, with interactive booths and giveaways that highlighted the best of Mexican culture. Daily processions were a sight to behold, winding through the city with beautifully adorned Catrinas, families dressed in traditional attire, and symbolic offerings.
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• A highlight of the event was the live concerts, where traditional and contemporary Mexican music filled the air, inviting attendees to dance, celebrate, and connect. To top it off, Catrina-themed riverboats glided along San Antonio’s iconic river, each vessel decorated with elegant, skeleton-inspired designs, adding a unique and memorable touch to the celebration.
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• Our 2019 event was not just a festival; it was a complete sensory experience that allowed everyone to celebrate and feel connected to the rich traditions of Día de los Muertos in unforgettable ways.